Color is a dream
Color is a Dream is a beauty and personal styling brand focused on helping individuals express themselves through fashion, beauty services, and creative experiences. The brand was built around the belief that personal transformations can help people feel confident, empowered, and authentically themselves.
The challenge
As a new brand preparing for launch, Color is a Dream needed a strong visual identity and digital presence to establish credibility, connect with new audiences, and communicate the founder's passion for beauty and creative expression. The goal was to create a cohesive brand system that could be applied across marketing materials, social media, event promotions, and a customer-facing website.
The Solution
Through the initial discovery process, I identified that Amanda's passion for beauty, creativity, and helping others was at the core of the brand. The visual identity needed to feel artistic, vibrant, bold, and authentic while reflecting the transformational experience she provided to clients.
The final brand direction combined expressive typography, a vibrant color palette, and a custom watercolor dream catcher logo to represent creativity, self-expression, and personal transformation.
The brand system was expanded into a complete launch toolkit, including social media templates, print materials, and digital marketing assets designed to create a consistent experience across every customer touchpoint.
To bring the brand to life online, I designed and developed a custom WordPress website featuring a video splash homepage, custom graphics, Instagram integration, portfolio showcases, and an immersive visual experience aligned with the brand identity.
results
The final brand system gave the founder a complete set of tools to confidently launch her business, including a recognizable identity, promotional materials, and a website designed to attract and convert new clients.
My Role
As the brand designer and creative consultant, I partnered with the founder to define the brand's visual direction, develop the identity system, and create a collection of digital and print assets to support the launch.
My responsibilities included:
Brand strategy and visual identity development
Logo design and typography selection
Color palette and brand guideline creation
Social media branding toolkit
Marketing collateral and launch event materials
Website UX/UI design and WordPress development
