urban gem
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urban gem *
Urban Gem Events is a Chicago-based event company that creates upscale pop-up experiences while educating communities about hemp and CBD in a safe and elevated environment. In addition to hosting immersive events, the business offers event services and curated Delta-9 products through its online storefront.
The challenge
As a growing startup, Urban Gem Events needed more than a logo—it needed a complete brand ecosystem that could establish credibility, promote recurring events, and generate online sales. The challenge was to create a cohesive identity and digital platform that allowed customers to discover upcoming experiences, purchase event tickets, shop products, and engage with the brand.
The Solution
I developed a cohesive brand identity that reflected Urban Gem Events' premium, community-focused experience while differentiating the business within an emerging industry.
The website was designed to serve as both a marketing platform and an operational hub. Visitors could easily explore upcoming events, purchase tickets, browse products, and learn about the company's mission through an intuitive, mobile-friendly experience. By integrating Square for eCommerce and SimpleTix for event ticketing, the client was able to manage sales, inventory, and event registrations from a centralized system.
Beyond the initial launch, I continued supporting the business through monthly website maintenance, inventory updates, event promotions, and the creation of social media and marketing assets. This ongoing partnership ensured the brand remained fresh, consistent, and aligned with the company's evolving offerings.
results
Since launching the new brand and digital experience, Urban Gem Events has sold out over 20 events, and counting, while generating revenue through both online product sales and in-person purchases at events. The integrated website, eCommerce platform, and ticketing system have provided a scalable foundation that continues to support the business as it grows.
My Role
As the lead designer and creative partner, I was responsible for designing and managing the brand across every touchpoint.
My responsibilities included:
Brand strategy and visual identity development
Logo design and brand guidelines
UX/UI design and website development
Square-powered eCommerce implementation
Event ticketing platform design and setup
Product merchandising and online storefront management
Monthly website updates for inventory and upcoming events
Social media graphics and promotional marketing materials
Ongoing creative support and digital marketing assets
